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Kajabi is a fine platform if your monthly recurring revenue covers the $149-$399 subscription. For everyone else, it's a leak. AOVANCY gives you course hosting, payment processing, marketplace traffic, and an AI course wizard — with no monthly fee at all.
Real numbers from real creators
€8,385
top creator earned in 6 weeks
€17K+
paid to creators so far
373+
orders completed
€119
Founder Pass — free for first 50
| Kajabi | AOVANCY | |
|---|---|---|
| Monthly fee | $149-$399+/mo | €0 — pay only on sales |
| Transaction fee | 0% | 15% standard / 7.5% with Founder Pass |
| Marketplace traffic | None | Built-in /marketplace + SEO |
| AI course builder | Not available | AI wizard drafts outline + lessons |
| Free tier | 14-day trial only | Free Starter plan, no time limit |
| Crypto payouts | Not supported | Supported |
Kajabi's entry plan starts at $149/month. Growth is $199/month. Pro is $399/month. That's $1,800-$4,800 every year before any creator has made a single sale. For creators just starting — or for established creators who don't need a full course-LMS + email + funnels suite — that's an enormous fixed cost dragging on every dollar earned.
AOVANCY flips the structure: €0/month on Starter, 15% commission only when you make a sale. If you make zero sales, you owe zero. If you make €1,000 in sales, you pay €150 — still less than two months of Kajabi's entry tier. By the time AOVANCY's cumulative commission overtakes Kajabi's monthly fees, you'd be on the Growth or Creator Max plan paying 7-0% — and you'd be making real money.
Run the math for your own volume on the 12-month earnings projector — sliders for average price and monthly sales let you compare net earnings on AOVANCY vs Kajabi side by side.
Kajabi bundles courses, email, funnels, communities, and websites into one suite. AOVANCY focuses tightly on the digital-product side: course hosting, ebook delivery, template downloads, bundles, AI product generation, and a marketplace that drives buyers. Email + drip can be handled by Mailchimp/ConvertKit on the side (creators were doing this anyway, and those tools start free).
The trade is intentional: smaller surface area, lower cost, marketplace traffic included. See also the Teachable comparison and Thinkific comparison.
Pay when you sell, not every month. First 50 creators to hit €50 in sales get a free €119 Founder Pass.
Also compare: vs Teachable · vs Thinkific · vs Podia